Let every Asset register itself, name its owner, and generate the next service opportunity
Lifecycle revenue begins with total visibility of your installed base
In industrial manufacturing, a unit only earns service revenue once you know it exists, where it sits, and who owns it. The blind spot that opens the moment equipment ships costs makers an estimated 30 to 50 percent of addressable aftermarket revenue every year, in service contracts they cannot offer, parts they cannot sell, and warranty claims they cannot defend.
Global industrial markets are complex, and equipment scatters fast
High value units ship through distributors, OEMs, integrators and EPCs to sites across the globe, which makes the owner and operator of each asset hard to pin down. Manual registration rarely holds. Sales teams have little incentive to log admin, partners have no reason to report, and customer registration programmes stall. The maker goes dark exactly when the profit begins.
"A coordinate on a map will not buy a maintenance contract. A named owner in your system will."
Intelligence means tying each detected unit to a verified owner and an account in the system you already run, so a detection becomes an actionable, revenue-ready record rather than a dot on a map. Tracking makes sense for any unit that can carry a compact device, roughly 5 by 5 by 4 cm, and that earns over 1000 euros in lifetime service revenue.
Detect, identify the owner, and open the service opportunity, automatically
Sentinel places a reusable tracking device on the unit at the factory, paired to its serial number in under a minute. When the unit powers up at its destination, it reports its location on its own, indoors or outdoors. A proximity detection engine compares that location with your registered accounts, enriches it with public business data to name the most probable owner, matches or creates the account, and opens a service opportunity for the right owner. Every detection and event is held on an asset timeline against the account record. Sentinel runs standalone with its own dashboard, natively inside Salesforce, or connected to your CRM by API, so your systems do not need to change.
Special Features
- Self-registration at the destination, with no end-customer action required
- A Salesforce account proximity detection engine that matches each unit to the right owner
- Owner names enriched with public business data, and new accounts created when the owner is unknown
- An asset timeline of every detection and event, held on the account record
- Indoor and outdoor tracking, with custom alert and notification thresholds
- One-way data flow from device to your system, so cybersecurity exposure stays minimal
- Reusable devices, standalone or native in Salesforce, or connected by API
KEY CAPABILITIES
Total installed base visibility is the foundation of aftermarket performance
When Assets are large enough to accommodate a compact, 5x5x4cm tracking device and have the potential to generate more than 1000€ in service revenue during their lifetime, then it makes a lot of sense to track them and automatically register their ownership and location.
This is how manufacturers grow installed base knowledge and increase service revenue and profitability.
Ready to enhance asset registration processes and grow Installed Base visibility?
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