Refrigerated Units Keep Moving. So Should Your Visibility.
Track every reefer. Own the aftermarket.
Mobile refrigeration units move across fleets, borders, and usage, often leaving no trace.
Wisechain brings visibility back to refrigerated manufacturers: who owns it, where it’s running, and which partner is best positioned to service it
Why OEMs Lose Track of Transport Refrigeration Assets
Refrigerated trailers and mobile cooling units:
Are sold through leasing companies or trailer body builders
Change ownership, fleet, or location multiple times
Often aren’t registered in CRM systems
Fall out of warranty coverage silently
And yet, each unit is a serviceable asset — often worth $1000–$1500/year in potential service and parts.
Without tracking and owner relationship, OEMs miss the lifetime service revenue and all the upgrades and modernization potential .
Accessing Untapped Aftermarket Revenue Potential
Once they are sold to a new fleet owner, refrigerated units fall off the radar and stop generating service and parts revenue.
A transport refrigeration unit has a lifetime of 15 to 20 years. Yet, manufacturers, in the best case scenario, only know the first owner that will keep the unit for up to five or six years.
When units are sold second hand, the units fall off the registration radar and stop generating service and parts revenue.
Over the lifetime of a unit, the manufacturers will capture only up to 25% of the service revenue potential which can be estimated at approximately the same as the price of a new unit.
What Wisechain Tracks for Reefer OEMs
Wisechain enables plug and play tracking across cold chain equipment:
- Plug & Play API data sharing (existing unit location data)
- Ownership + fleet registration
- Ownership change detection
- Systematic service oppportunity activation for service offering and Customer support
Whether your unit is on a highway or in a port, Wisechain keeps it within reach.
Use Cases: Reefer and Transport Cooling OEMs
| Use Case | Description |
|---|---|
| Leased Asset Visibility | Know which company is using which unit |
| Fleet (Re)assignment Alerts | Detect when units move between customers or depots. |
| Service Eligibility Tracking | Verify ownership and operating hours to approve or decline service. |
| Warranty Compliance Support | Capture shocks, pressure or humidity events during transport. |
| Lost Revenue Recovery | Identify units in the field that never entered your CRM. |
Reefer visibility in a nutshell
Refrigerated transport units are mobile, high-value, and frequently under-tracked by their OEMs.
Wisechain helps manufacturers regain visibility into ownership and home-based location, unlocking service and parts revenue and service partners’ business growth in the cold chain segment.
Generators' installed base visibility growth frequently asked questions
Q: How can reefer manufacturers track units after they’re sold?
A: Wisechain uses OEM’s built-in location tracking and AI-powered movement analysis to identify and register each cooling location, owner, and status, without outside input.
Q: How does this help with service planning and ROI?
A: Knowing where the units are and who owns them is a game-changer in the refrigerated units aftermarket. It enables service teams to systematically reach out to new owners and offer service continuity, upgrade packages, fleet management and telemetry services, and unit modernizations.
Q: Can Wisechain track units across fleet reassignments?
A: Yes. Wisechain detects movement across sites or companies, keeping your CRM and service tools up to date in real time.