How to identify and register assets fleet owners and why it matters so much
Mobile asset registration drives aftermarket revenue
In the transport refrigeration industry, Fleet Owner knowledge is strategic to grow lifetime aftermarket revenue per unit
Second hand markets are opaque and hard to penetrate
When units are sold on the second hand markets, changing owner and often country, manufacturers lose track of them and lose the related service agreements
Data is already available to detect and identify a majority of new fleet owners
Existing and built-in tracking technologies can be used in a new way to detect and identify potential new fleet owners. Certified service partners and manufacturers benefit from keeping units at peak performance for a longer period of time
Asset Geolocation in CRM helps identify owners rapidly and precisely
Tracking assets and comparing their location with the information from Accounts’ registered in Salesforce Sales Cloud is the first step to growing IB Knowledge.
Additional sources of public information can be used to enrich IB Knowledge further, always on the basis of asset location.
Special features
- Position cluster analysis
- AI powered location filtering
- Custom alerts & notification thresholds
- Asset timeline of events and detections
- Salesforce Account proximity detection engine
- AI enriched Points of Interest detections
KEY CAPABILITIES
Conclusion
Mobile assets makes a lot of sense to track them and automatically register their ownership and location.
This is how manufacturers grow installed base knowledge and increase service revenue and profitability.
