What is Installed Base knowledge
The Installed Base (or IB) corresponds to the number, location and years of service of products or systems that have been installed over the years at direct and indirect customers of a manufacturing company.
01.
Number of units
This the most basic measure of the installed base and is often used to assess a company’s market share and product penetration.
02.
Ownership registration
This information is crucial for planning service and support activities, and for identifying upselling and cross-selling opportunities.
It is also the most difficult to obtain on a large scale.
03.
Years of service
This information can be used to predict when products or systems will need to be replaced or upgraded, and to plan for future product development. the registration of an asset with a place and the identity of the owner The ability to reach out to product owners and users in order to sell related services, replacement products and maintenance plans
04.
Lifetime events and Condition
More and more, developing the ability to collect machine condition data is critical in better supporting the customers, ensuring optimal performance and, whenever possible, saving energy and minimizing operating costs
A cross industries challenge
Systematically detecting an asset’s final location and registering it to its ultimate owner or operator is a challenge shared by most industrial equipment manufacturers.
When assets are sold through numerous channels, on global markets, and to multiple segments, keeping track of the location and identity of each ultimate owner is a massive undertaking and companies dedicate substantial resources to building this knowledge.
Installed Base knowledge naturally benefits customers.
Owners of registered assets enjoy support from the most qualified service engineers and technicians and have access to dedicated services, original spare parts and modernization plans.
In a nutshell
Gathering Installed Base knowledge requires a consistent effort combining various approaches to data gathering.
Since there are only three ways to obtain IB knowledge, tracking, field capture and declaration it is beneficial for manufacturers to combine as many ways as possible and remove possible blind spots in their data gathering effort.
